Popular culture is an ever-present, ubiquitous force that surrounds and shapes our daily lives. Existing on an adaptive and perpetually shifting continuum, popular culture has the power to influence what we, as humans, consume or think.
As I view it, pop culture is a unifying social device that, despite its largely superficial and insipid doctrines, has the ability to influence progression, bring about social change, and define entire generations.
Why is an understanding of popular culture relevant to you in a business environment and in your present and future career?
It enables a business, or an individual, to make decisions that are considerate to the shared interests, values, and social concerns/issues of the current mainstream demographic. If a business can accurately discern these needs it will ensure its financial future.
Take in example the iPod. It is, without a doubt, the current hotness. A business would be foolish to try marketing a Walkman on a large scale to directly compete with the iPod. In order to realize this, all one must do is turn to popular culture. iPod advertisements are every where from subways, Internet advertisements, to even product placement. Take this year's summer blockbluster Transformers in example. What was that media device Shia LaBeouf had with white ear buds? Oh that's right, an iPod.
What would you consider to be an example of a pop culture artifact? And why would you choose it?
When thinking of pop culture, one name immediately comes to mind: Michael Jackson. His reputation in the public’s opinion certainly is not what it once was but, at one time, he was considered the King of Pop. His career began in the 70s and his legacy still lives on -- albeit in mostly a negative light anymore but whatevs!
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